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Keywords Competitor Analysis Blog Home Keyword checker Contact SEO Competitor Analysis Keyword Research Why your business needs SEO The importance of SSL certificate How to use your SEO keywords correctly How Professionals Can Help You With Google AdWords April 27, 2017 Uncategorized Google AdWords can be a tricky thing to pick up if you’re new to pay-per-click advertising. The interface is not that intuitive, and Google’s official help guides can be a little vague at best. However, paid advertising on Google and its affiliated partners can be a vital step towards establishing a strong brand and getting more traffic to your website. So what is the solution for managers and marketers who are short on time and don’t want to get too deep into the specifics of managing Google AdWords campaigns, but still want to get great results? Sometimes, the best solution is to hire staff and delegate the responsibility to them. Having someone in-house c

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How Professionals Can Help You With Google AdWords
April 27, 2017 Uncategorized

Google AdWords can be a tricky thing to pick up if you’re new to pay-per-click advertising. The interface is not that intuitive, and Google’s official help guides can be a little vague at best. However, paid advertising on Google and its affiliated partners can be a vital step towards establishing a strong brand and getting more traffic to your website.

So what is the solution for managers and marketers who are short on time and don’t want to get too deep into the specifics of managing Google AdWords campaigns, but still want to get great results?

Sometimes, the best solution is to hire staff and delegate the responsibility to them. Having someone in-house can sometimes make for the most streamlined process. You just have to hire the right person, ideally with plenty of experience managing campaigns for similar companies. AdWords will not come naturally to everyone, so be selective when you’re hiring for someone to take on this role.

A popular alternative is to outsource the management of your AdWords campaigns to external agencies. These people may be marketing professionals who also do social media marketing, search engine optimisation and other online services for other clients, or your own business too. They might be specialists in paid advertising only.

In any case, professionals with some experience of AdWords will usually be much better at handling all the following aspects of a PPC campaign:

Coming up with an overall campaign strategy
Creating suitable copy for your adverts that is persuasive and effective
Selecting keywords that will bring in relevant clicks
Being compliant with Google’s rules
Managing budgets and spending over time
Using display or video advertising when appropriate
Analysing and optimising for better performance
Reporting in detail on the most important data
Drawing conclusions about wider changes that could be made

Regardless of what option you take, having someone dedicated to managing your campaigns over a period of time is usually the best solution. If you try to take it on as a side project when you’re already busy with other things, it is unlikely that you will get the best return on your advertising spend. To make sure the investment is worthwhile, we recommend considering all your options.…

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Why your business needs SEO
April 23, 2019 SEO

SEO

No matter what type of business you have, you’ll find that you’ll eventually need to look for a digital marketing service who can help with building your business presence online. The digital marketing consists of digital techniques including SEO and social media to create brand awareness and make your website searchable online. Below are some of the main reasons why your business needs SEO.
A trusted website

Building a trusted website will require improving your SEO ranking on Google search engine. This is because almost all users online mainly use Google as their search engine which means that they trust what Google recommends. Once a user sees your website on the first few pages of Google, you’re likely to gain more traffic and trust from your new visitors.

That is why it’s essential that your website follows all the requirements that Google looks for when they rank each site. Some of the basics include having a fast loading page with excellent web design, user experience, organic searches and high-quality contents.
Creates a better user experience

As mentioned above, Google can identify if a site offers a good user experience and once they see that your site doesn’t provide a good user experience, you’re ranking will get affected. To improve your SEO and rank better, a website with good user experience will help improve your ranking. It’s also true that sites with good user experience will gain more traffic and credibility.
Investment

SEO is an investment that you’re more likely to gain from in the longer run. It’s not only, but it’s also affordable compared to other marketing techniques.
Improve engagement

SEO practice involves building your social media profile which helps improve your business engagement. An improved engagement leads to brand awareness and more organic traffic to your website which then improves your overall SEO ranking.…

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The importance of SSL certificate
February 7, 2019 SEO

SSL certificate

You’ve probably heard of SSL certificate. It’s used to ensure a secure connection between a server and an online browser. It’s useful for securing valuable information being used by the user on the website and also to prevent hackers from stealing your information. Right from the beginning, they were only used for e-commerce websites which are trading online, however recently, Google has announced that all site will need to have an SSL certificate otherwise the website will be marked as not secure. If you have an SSL installed, you will be able to see a small padlock next to your domain name. Below are some more reasons why you need to have an SSL certificate installed on your website.
Online payments

If you’re selling a product or services on your website having an SSL certificate can protect you from any thefts and fraud. It will also permit online payments which mean users can purchase from your website securely using their card payments.
Google can penalise your websites

Google may penalise your website if it’s not secure. As Google has the power and control of search algorithms, your ranking may get affected in this case.
Trust and security

Websites showing a secure connection can easily gain trust from the user. Most users are more likely to leave your site within seconds as soon as they see a sign showing as an unsecure website. It will affect your overall traffic.
How to install an SSL certificate

SSL certificates are bought and installed with your hosting provider. Depending on the hosting company, some may provide the SSL for free, and some will charge you annually. It’s also important to be aware of padlock configuration and enabling. Depending on the platform of your site, you may either need to enable or configure the SSL to activate the padlock. Normally, you may have to approach your web developers and ask them to configure the padlock on your website.…

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How to use your SEO keywords correctly
May 20, 2018 Keyword Research, SEO keyword research, seo

seo keywords

Using your keywords effectively will help you increase your ranking and your organic traffic. That’s why it’s essential to know how to use them otherwise you won’t get the result you want.

Choosing the keywords

To get started, you would need to find at least one or two keywords that your audience would search for when they are looking for your product or service. Once you have the keywords, you would need to examine their popularity on Google AdWords. The tool will help you determine which keywords have the most searches and then finally use the keyword for your web content and blogs.

Look out for competition

When looking at the analytics of your keywords, make sure to look at the level of the competition for each keyword. It would be ideal to use a keyword that doesn’t have high competition. When you use a keyword with high competition, it means that you will find it difficult to rank on the first page of Google as many companies are already competing for the same keywords.

Location of your keywords on your contents

Now that you have the right keywords in hand, it’s time to incorporate them into your contents. Before we include the keywords, it’s important to know where exactly you should add them to your contents. Here we will guide you on where you should be adding your keywords.

Title – Make sure to add the keyword in your headline near the start.

Subheading – Make sure the keywords are used at least once in one of your subtitles.

Body – Make sure the keywords are in flow with your content. Avoid overusing the keywords too many times as this won’t be effective and you’re most likely to get a penalty. There are helpful plugins such as Yoast SEO to help you detect when you have used the keywords too many times.

URL – Make sure to add the keywords in your URL as search engines would also consider them for ranking.

Meta Description – The meta description is a short description of your website which is shown on the search engine list. Make sure to add your keyword on here too and make them actionable that readers want to click your page.

Image Alt Tags – Even your image Alt tags can help you rank, so make sure you add your keywords there too.…

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Five different types of keywords that can improve your SEO
March 26, 2018 Keyword Research, SEO seo keywords

seo keywords

Let’s start off with what SEO means. SEO is known as search engine optimisation which is used for ranking websites on Google. The way SEO works are by choosing a market and then finding relatable keywords and optimising those keywords to your webpage. Afterwards, you create as many backlinks as possible for Google to recognise the site and to rank high on SERP.

Hidden Keywords

A lot of SEO companies will analyse their competitor’s keywords and try to apply it to their SEO which is the obvious thing to do. However, you could also choose to create your keywords as they are more favourable by getting on top of SERP. When creating your keyword make sure that you always incorporate your brand name and words that are associated with what your business is about.

By using your brand name in your keyword, you’re helping your brand to rank higher in the search engine. What’s even better is that you are creating a keyword specific to your niche. Applying user-generated keywords will also help you rank better. You can use keyword research tools for finding keywords that are low in competition.

Top influencer’s name or brand keywords

Did you know that by using top influencers in your keywords can help you rank higher on Google? Top influencers name is highly searched on the engine, and it’s a no-brainer to add them to your keyword strategy too. To make effective use of the influencer’s name, you would need to make sure that they are mentioned in your content and correctly cited too. You may also be able to add them to your content title if they are suitable for the material.

Long tail keywords

Long tail keywords are known to be specific keywords. These keywords can generate a lot of traffic just as the same as a regular keyword. If you need to find long tail keywords related to your niche, you can use keywords suggestions from top companies including YouTube or Amazon.…

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Sources and tools for keyword research
September 10, 2017 Keyword Research keyword research

google search

Having the right keywords is highly relevant for any SEO or marketing campaigns. One of the main tasks you will have to undergo is to know where to look for the keywords. Although the internet is the primary source, there are other sources that you can try to find a keyword that relates to your niche. Let’s take a look at them below.

Google Autocomplete

The Google search box is highly useful for finding keywords or trying out the keywords you have found. When you type a word in the search box, Google will perform an auto-complete search and provide you with word extensions that are based on a real user search. This technique is most useful if you are looking for long-tail keywords.

Google Keyword Planner

The Google Keyword Planner tools give you a list of targeted keywords for your niche. The keywords are based on the name of your product, category and your landing page.

Keyword Tool.io

This tool provides you with a list of keywords that people search for in different online platforms including YouTube, Amazon, eBay and more.

Consumers

Your customers can tell you what keywords they would use or think of when looking to buy a particular product or service. They are one of the best sources that you can use. Or better yet, why not think of yourself as a customer? For instance, if you are looking to buy your product as a customer, what keywords would you use yourself?

Product/Service knowledge

It’s ideal to get to know your products and services well. Once you know everything about your products/services, you can choose a particular word that defines them. You can then research on the words or incorporate them with another word.

Competition

Another option is to look at your competitor’s website and find out what other keywords they are using. It’s important not to copy them word for word but to take some relevant keywords and incorporate it in your description.…

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Tips for keyword research
July 27, 2017 Keyword Research keyword research

keywords

Researching for the right keywords for your business is highly important as they can affect your online presence. Also instead of worrying about the technicality of the keywords, it’s always to start off by thinking like a customer that is looking for a particular product or service. So, for instance, what keywords would you use yourself if you were to buy shoes? You can then brainstorm the words that you came up with. It’s also important to do your keyword search online. There are other tools on the website that can help you find the most effective and popular keywords to use in your niche.

Low competition keywords

It’s also useful to look at keywords that aren’t popular or used by your competitors. Once you have the keyword, you will need to research every little detail as you may find that some of the words can be used as a long tail keyword. A long tail keyword means using 3 or more words as suppose to using a generic keyword that contains one or two.

Research statistics to find an effective keyword

If you want to find the right keyword to attract more traffic to your website, you must thoroughly perform a statistical research data on related keywords. Through your research, you might find that other keywords can boost your online presence.

Look at what your competitors are using

One of the most useful tips is looking at what your other competitors are using. It’s best to keep an eye on the competitors that have a good online presence. You can use some similar keywords that your competitors used to help you increase your rank in the search engines. If you use some of the keywords from your competitors, then your website is most likely get placed right on the same page as them. This is perfect for your business as customers can compare you with the other businesses.…

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What Will Happen To SEO By 2018?
February 3, 2017 Uncategorized

Over the course of the last year we have learned a great deal about SEO, which goes way beyond choosing your keywords and should be crafting your overall strategy as we speak. Following major (but secretive) algorithm changes which saw the return of the infamous “Google Dance” and inconsistent results across the board, last year was a challenging time for websites that couldn’t keep up with the pace.

In 2017 we are seeing a continuation of Google’s ongoing strategy, which is to prioritise mobile search results and cater more and more towards users of mobile devices. Meanwhile, they are still working on new projects that will affect desktop search users too. Here is a summary of everything we expect to see happening over the course of the next year, up until 2018 and beyond.

Mobile traffic growth

You may be surprised to learn that mobile search traffic has now surpassed desktop traffic in almost every major territory. In 2015 we were approaching the midway point, but by 2018 it’s going to be more like a 75:25 split. This will make Google’s priority even more pronounced.

Accelerated Mobile Pages

Now we are seeing AMPs being adopted by a wider variety of publishers who want their content to load almost instantly for mobile users on data connections. These streamlined pages will probably offer more support for advertisers by 2018, which will help them catch on faster and be displayed more commonly on SERPs.

Voice search support

Another mobile-driven trend, although it also applies for desktop users, is using voice commands to search online. Personal assistants built into phones are one of the driving forces behind this, of course, but we are seeing this technology added to more and more smart devices. The databases that power these virtual assistants are getting increasingly effective as they process more user data, so by next year they should be much more intelligent, and search engines should be optimised for them.

Semantic search gets smarter

Google is always striving to understand search queries in a more similar way to a real human brain. Lateral thinking has proved tricky for machine learning, but by 2018 we should see the results of numerous ongoing projects within Google to improve this. Up to a third of all searches are estimated to be completely brand new, so it’s another priority for search engines to learn how to instantly interpret those queries and return results confidently.…

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How To Research Your Competitors’ Keywords
December 15, 2016 Competitor Analysis, Keyword Research1 Comment on How To Research Your Competitors’ Keywords

Identifying your competitors is an absolutely vital element to any initial business strategy. The danger of being caught up in your own bubble when starting a new business is that you could find yourself making mistakes that your competitors made before you. Not only are these avoidable errors that you could have dodged with some research and planning, but they will put you in a position where you’re fighting to catch up with those who have gone before you. Identifying who your competitors are will be the first step to overcoming this common obstacle. If you are not familiar with this process you can always contact with SEO company, they will definitely help you.

So assuming you have completed a detailed competitor analysis and found some similar sized businesses within your niche, and you are aware that you will be competing directly with those companies for the same enquiries online, where do you start? If you can identify where you think they’re going wrong, and offer something that they lack, it makes sense that their potential customers will flock to you instead. All this hinges on them actually being able to find you when they’re looking for that product or service, or even when they’re looking specifically for a competitor.

You need to apply this same logic to search engines, first of all, if you want to design your SEO strategy to take down the competition. Looking at what your competitors are doing is the first step. By examining the wording they use in the titles of their webpages, text they use to link to other pages, and any repeated phrases you notice throughout their content, you should be able to get some idea of what keywords they have chosen to focus on. Think about these carefully from a customer’s point of view – is that what you would be looking for? When you search for that term, are related businesses appearing? Is your competitor among the first results?

Equally, the point here is to look for what your competitors are not doing. Going back to the point we made earlier, if your customers are looking for something different and unique, search engines may be too. You have to identify what’s missing and fill that gap.

An important element of this is finding keywords that people are actually searching for, of course, and you can use particular tools to do this such as Google Keyword planner. Estimates of traffic are generally vague, but you need to at least be sure that some people are looking for your keyword in order for it to be valuable. Therefore, like many things, taking inspiration from your competitors’ keywords while being original and identifying gaps in the market is very much a balancing act.

It is worth noting that related businesses in your niche may be extremely valuable sources of information, even if you are not in the same area as them or you are not in direct competition for the same clients …

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Annual Website Costs Analysis and Website ROI Case Study
November 17, 2016 Competitor Analysis, SEO

The client, a financial advisor, had a contract with a company that provides web sites for financial planners. He’d signed up for the base package which included web site hosting, email accounts, stock quotes, financial calculators, seven pages, and a document repository page for $800 a year.

I performed an evaluation of this service for the client and found that the two year old web site was only receiving about two visitors a day. This was partly due to the lack of optimization of the pages, but also to the limitations in the web site template. The content rich site had the bulk of the content stored in PDF files instead of HTML web content. The content of the PDF files, informational articles written by the client, could not be indexed by search engines. The template also separated the home page into different blocks which made it cluttered and unreadable.successful_photography_websites_preview

In addition, the client had signed up for a local search engine optimization package from the same vendor at $600 per year, starting about 7 months prior to my evaluation. This service was supposed to optimize local search from Google, Yahoo!, and Bing. Yet, the web site visits remained static during the period at about 2 visitors a day. This package also required that the hosting company be the sole on-line advertiser for the client in the United States.

So, the client’s total annual cost for the web site rose to $1,400 a year.

Since my client’s goals were to increase traffic and search engine rankings, my recommendations were to move away from the current provider when the contract ends to a new hosting provider for about $300 a year. Of course, he’d have to create a new web site, too. Due to the large volume of informational articles on the web site, I recommended building the new site using the open source WordPress content management system for an estimated $2,000-$3,000.

The new site would be designed with search engine optimization in mind and allow the client to have as many static pages as he wants as well as the ability to add informational articles as blog posts. Because WordPress uses blog technology, all content is accessible via RSS feeds and is indexed by search engines. It is also easy for web site owners to add or modify content by themselves.wordpress-themes-gold-coast-feature

So, the bottom line is $1,100 annual savings for the client. With those savings the recommended new web site project will pay for itself in 2-3 years.

Is it time to evaluate your web site, your on-line advertising costs, and your hosting agreements? I suggest you do this periodically to see if you can improve your web site, increase your return on investment, and save money at the same time.…

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Why your business needs SEO
April 23, 2019

SEOThe importance of SSL certificate
February 7, 2019

SSL certificateHow to use your SEO keywords correctly
May 20, 2018

seo keywordsFive different types of keywords that can improve your SEO
March 26, 2018

seo keywordsSources and tools for keyword research
September 10, 2017

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