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Search Engine Land SEO SEM Mobile Local Retail Google Bing Social More Events SUBSCRIBE SEM The Giant List Of Keyword Tools We’ve talked a lot about keywords in the last few weeks. We went over how to drill down and uncover your core list and then how to take those top terms and generate many variations of those terms using keyword modifiers. At this point, you should have a fairly well-developed keyword list, but there’s always […] Josh Dreller on May 13, 2010 at 6:00 am We’ve talked a lot about keywords in the last few weeks. We went over how to drill down and uncover your core list and then how to take those top terms and generate many variations of those terms using keyword modifiers. At this point, you should have a fairly well-developed keyword list, but there’s always a chance to expand and find new terms, new iterations, new misspellings, new topics, etc. One of the most common questions I am asked is about which tool

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The Giant List Of Keyword Tools
We’ve talked a lot about keywords in the last few weeks. We went over how to drill down and uncover your core list and then how to take those top terms and generate many variations of those terms using keyword modifiers. At this point, you should have a fairly well-developed keyword list, but there’s always […]
Josh Dreller on May 13, 2010 at 6:00 am

We’ve talked a lot about keywords in the last few weeks. We went over how to drill down and uncover your core list and then how to take those top terms and generate many variations of those terms using keyword modifiers. At this point, you should have a fairly well-developed keyword list, but there’s always a chance to expand and find new terms, new iterations, new misspellings, new topics, etc.

One of the most common questions I am asked is about which tools I use for keyword generation. Well, here you are! Right from my own Firefox bookmarks folder. I’ve certainly shared some of these tools in previous posts but here’s a good straightforward list:

Keyword suggestion tools

Google External Keyword Tool – The “big daddy” of keyword tools straight from the belly of the beast. Check out the beta link to the advanced version.
WordStream – Really great aggregator of other suggest tools
Microsoft AdCenter Labs – Keyword suggest tool along with a multitude of “experimental tools” like the search funnels, keyword research, keyword mutation tool, etc.
Google’s Search-based Keyword Tool provides keyword ideas based on actual Google search queries and matched to specific pages of your website with your ad and search share.
WordTracker’s Keyword Suggestion Tool

Engine suggestions

Suggestions in the drop-down menus that appear when you start typing in a search box:

Google Suggest Keyword Suggestion Scraper Tool – This tool grabs the top queries from Google Suggest which normally appears in a drop down menu under the Google search bar as you type a query.
Soovle is a free tool that provides the search suggestions from various engines around the net including Google, Yahoo, Bing, Wikipedia, Amazon, etc.

Visualization tools & word clouds

Quintara Word Cloud
Google Wonder Wheel.
Visual Thesaurus
Clusty – A search engine that provides results parsed into categories.
Wordle – Creates a visual keyword cloud based on the terms you enter.

Topical/categorical

GoRank Ontology Finder (Related Keywords Lookup Tool) – Checks the top 1000 Google results for your keywords by running a related word query. Not really for synonyms but rather other words in that topic.
Google Trends – See search terms and activity around certain topics.
With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties.
Google Sets – Enter a few items from a set of things and Google will try to predict other items in the set. Can be handy to uncover terms related to your keywords.

Synonyms & word meanings

Thesaurus.com – You can’t beat the basic thesaurus for finding terms.
Princeton University’s WordNet lexicon tool goes beyond the thesaurus and really drives into the different meanings of specified words.
Lexical FreeNet – A powerful tool that shows the relationship between words.

Typos and misspellings

Keyword typo generator by SEO Book
Produces misspelled text
Keyword typo generator by SEO Chat

Keyword Manipulation

SEO Tools Bad Keyword & Number Stripper – Use this tool to remove bad keywords from your keyword lists.
AdWords Wrapper – Simply enter a list of keyword phrases and the Google AdWords Wrapper will turn it into 4 separate lists; a combination of broad, phrase and exact match, a combination of phrase and exact match, phrase match only, and exact match only.
Jumbo Keyword tool – A myriad of features such as auto-lowercase, auto-dedupe, delete blank lines, create phrase, exact, and broad match versions of keywords. Make sure to click the advanced tab for the most options.
iwebTools Quick Dedupe – Paste in a list of terms and it will quickly remove duplications

Keyword Density

These tools detect how often terms appear in content.

Dave Naylor keyword density tool
SEOChat keyword density checker
GoRank keyword density analyzer and comparer – Compare the keyword density of different pages
SEOMoz term extractor – A keyword density tool but allows you to paste in text instead of inputting a URL.
Text analysis tool – Allows you to find the most frequent phrases and frequencies of words. Non-English language texts are supported. It also counts number of words, characters, sentences and syllables.

Geotargeting

For the low cost of a free blog mention, you can get ZipCodeGuy’s geo-database which has a list of all cities and counties in the U.S. along with some other good resources.
Generate local AdWords & keyword lists – Enter a zip code and chose the radius around it you want to geotarget. The tool will combine your keywords with the cities and states within the radius. Really great tool!

Keyword monitors

These tools let you input a list of keywords, and then tracks rankings and competitor activity over time.

AdGooroo
The search monitor
Keyword competitor

Permutation tools

These tools let you combine lists together—see PPC Magic: 3 Steps To Turning Hundreds Of Keywords Into Millions for more info.

AdWords juggler tool
Search phrase builder
Keyword combinations
Keyword lizard
Combine keywords

Keyword competitor tools

Find out who’s ranking on specified terms along with other useful data.

Compete search analytics
Keyword Spy
SpyFu
SEMRush
SEODigger

Engine upload tools

Google AdWords Editor
Yahoo Search Marketing Desktop
Microsoft adCenter Desktop (Beta)

Negative terms

WordStream’s negative keyword tool
EngineReady.com’s negative keyword list – 420 negative keywords by major vertical, along with a list of general negative keywords that should work well for any industry.
26 must have negative keywords for B2B
200+ negative keywords to consider for B2B PPC

Modifier lists

Keyword modifiers list by SEO Book – Spreadsheet showing common keyword modifiers organized by categories such as price, location, and other common variables.
Keyword modifiers for dating industry – Okay it’s very niche, but it will get you thinking in the right direction for your own industry.
Some purchase term modifiers

Miscellaneous tools

Free Keyword Grouper – This tool from WordStream can transform your list (up to 10,000 keywords) into an organized keyword structure ready for high-performance PPC campaigns and an SEO-friendly information architecture.
The Free Keyword Niche Finder – An innovative new keyword tool from WordStream that returns structured keyword suggestions rather than a disorganized list. Just enter a keyword to find your most relevant and profitable keyword niches for pay-per-click advertising and SEO.
Apogee’s meta data research tool – Sure, it’s easy enough to view the source code of a site and see its meta keywords, but this makes it even easier.

This week’s question: “Do you have any other tools you use for PPC that aren’t on this list?”

PPC Academy is a comprehensive, one-year search advertising course from beginning to end. Starting with the basics, PPC Academy progressively explores all of the varied facets of paid search, and the tactics needed to succeed and become an advanced paid search marketer.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author
Josh Dreller
Josh Dreller has been a search marketer since 2003 with a focus on SEM technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion to monitor the constantly evolving intersection between marketing and technology. Josh is currently the Director of Content Marketing at Kenshoo.
Related Topics
Channel: SEM
PPC Academy
Search Marketing: Search Term Research

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