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Skip to main content +1.866.971.0933 855.967.3787 Header Top Primary Menu AdWords Grader Login Site Logo Main navigation Our Software Cross-platform software to maximize your online advertising. Scale your agency with WordStream software Increase your ecommerce sales with WordStream software Hear what makes us great -- straight from our customers. Analyze & improve your digital marketing -- for free! How We Help Pricing Blog Home Popular Keywords Main Page Art Keywords Search Popular Keywords in Your Industry These are the most popular suggestions for Art Keywords generated by WordStream's Free Keyword Tool. To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below. KEYWORDS (1-25 OF 100) SEARCH VOLUME 1 deviantart 3350000 2 paint 1830000 3 gallery 1830000 4 at 1000000 5 print 673000 6 moma 450000 7 pop art 450000 8 abstract 450000 9 artist 246000 10 wall ar

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Home Popular Keywords Main Page

Art Keywords
Search Popular Keywords in Your Industry

These are the most popular suggestions for Art Keywords generated by WordStream's Free Keyword Tool. To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below.
KEYWORDS (1-25 OF 100)
SEARCH VOLUME
1
deviantart
3350000
2
paint
1830000
3
gallery
1830000
4
at
1000000
5
print
673000
6
moma
450000
7
pop art
450000
8
abstract
450000
9
artist
246000
10
wall art
201000
11
metropolitan museum of art
201000
12
abstract art
165000
13
acrylic paint
165000
14
sculpture
165000
15
watercolor
165000
16
art gallery
110000
17
oil painting
110000
18
art supplies
110000
19
watercolor painting
110000
20
modern art
90500
21
artwork
90500
22
fine arts
90500
23
paint online
90500
24
wall painting
90500
25
famous artists
90500
26
keyword
???
27
keyword
???
28
keyword
???
29
keyword
???
30
keyword
???
Lock
To see the rest of your FREE keywords, enter a valid email address below.
Art Marketing Tips and Tricks

Ask 100 people “What is art?” and you’re likely to get 100 different answers. Some will tell you that it’s all about emotional expression. Some will suddenly perform a tearful rendition of Fleetwood Mac’s “Landslide.” Jon Gruden will tell you it’s a perfectly run post route that puts a quick 6 points on the board at the end of the second quarter. Yeehaw, cowboy.

The important thing is that you’re basing your online advertising efforts on these here keywords, and you need to know what you’re dealing with.

Based on the diversity of answers for that question we posed, it should come as no surprise that the “art industry” is a tough one to pin down. What we do know: it is not small.

American consumers spend more than $150 billion per year on arts-related goods: books, films, live theater, museums, and the like. Annually, museums in the U.S. attract more than 30 million people to their exhibitions. Plus, across the country, hundreds of thousands of bachelor’s degrees are awarded each year to students of music, film, visual and performing arts, and other arts concentrations.

Add up all those dollars, museum visitors, and students, and you get one big market.

First things first: narrow your focus and determine who you’re targeting. Are you going after bookworms? People who haven’t stopped talking about Hamilton for two years? Fiscally reckless students who continue to shop as if tens of thousands of dollars of debt aren’t looming over their heads? With such a wide variety of prospective consumers, you’ll need to pinpoint specific groups to have any kind of marketing success.

Next, do your research. Geography is a big one. Where do your target audiences tend to live? Are they suburbanites or city dwellers? Broadly speaking, art marketers can feel pretty good about focusing on urban areas.

Researching online behavior is also important. If you’re going after photographers, visually-based social media platforms like Instagram and Pinterest are great places to start. Sharing impressive content in their feeds will get their attention, encourage engagement, and increase your brand presence over time.

If, instead, you want to market to film buffs, it’s probably a good idea to advertise on YouTube. Music fans? Spotify, Apple Music, SoundCloud, Tidal, Bandcamp, and any other streaming platform the hipster folk are frequenting. You go where they go.

When it comes to paid search, you need to think about the presentation of your ads. Remember, you’re marketing to artists and art fans – they will be especially appreciative of good design. Think about the key characteristics of whatever niche you’re targeting and go from there.

Similarly, though marketers in every industry must make superb landing pages, this is particularly important in the art industry. If a visual arts major clicks on your ad and ends up on a crude, poorly designed landing page, they’re going to be insulted – forget about that conversion.

And, finally, make sure your bids on those top keywords remain competitive. If you have the budget and you remain persistent with your paid search campaigns, you’ll see some serious ROI.

Amble on over to the WordStream blog for more online advertising expertise.
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